Four Walls Whiskey recently launched across the U.S. The strength of this new Irish American Whiskey brand from Glenn Howerton, Rob McElhenney and Charlie Day lies not only in the community the trio have built from their long-running sitcom but also from the authentic integration into their collective and individual pursuits across sports and entertainment. We'll hear from McElhenney, Howerton, Four Walls CEO Casey McGrath and McElhenney's Chief Strategy Officer Kelsey Trainor on what it took to build the brand and how they power partnerships to drive the business.